Specialist, Marketing - GSA, Germany

Content Marketing Specialist (m/f/d)
Herbalife International Deutschland GmbH
Graefenhaeuser Strasse 85
Darmstadt 64293

About the role:

As a Content Marketing Specialist, you will play a key role in shaping our brand presence across digital channels. You’ll independently manage day-to-day content operations while driving long-term marketing initiatives. Your focus will be on creating engaging, trend-driven content for social media, supporting website management, and leveraging modern tools—including AI—to streamline workflows and enhance creativity.

You will design and localize marketing materials using tools like Canva, manage and grow our Instagram presence, and support video production efforts. You’ll also be responsible for updating our website via CMS platforms, ensuring SEO best practices, and using AI tools for tasks such as translations, subtitle generation, and image creation.

This role requires a strong sense for emerging content formats, a passion for digital storytelling, and the ability to adapt quickly to new technologies and trends.

What makes our team special?

At Herbalife, we believe in trust, collaboration, and accountability. Our team culture is built on mutual respect, shared goals, and a passion for delivering impactful work. We value creativity, flexibility, and a sense of belonging—where every team member feels empowered to contribute their best. Words that describe us? Fun, supportive, innovative, and purpose-driven.

In this role, you will:

• Create and localize digital and print content using Canva
• Plan and execute country-specific marketing campaigns and promotional materials.
• Manage and grow our social media channels, especially Instagram, with a focus on storytelling and trend-based content.
• Support video production and content planning for reels, stories, and short-form formats.
• Use AI tools to streamline tasks like translations, subtitle creation, and image generation.
• Maintain and update websites (e.g., myherbalife.de/at/ch) using CMS platforms
• Review and adapt translations (EN-DE/DE-EN) for marketing and sales materials.
• Produce newsletters and local sales literature for Germany, Austria, and Switzerland.
• Coordinate testimonials, event coverage
• Collaborate with agencies, designers, translators, and other partners.
• Participate in internal and external events

What we’re looking for:

• Proven experience with Canva, social media, video production, and CMS platforms.
• Openness to and experience with AI tools (e.g., for translations, subtitles, image generation).
• A strong sense for social media trends and emerging content formats.
• A degree in marketing, communications, or a related field is preferred.
• 3-5 years of experience in marketing or communication.
• Strong editorial and copywriting skills with a good eye for design.
• Excellent written and spoken German and English.
• A team player with a proactive, flexible, and reliable work style.
• Digitally savvy and eager to explore new tools and platforms.

We Offer:

• International environment.
• Be part of a global organization with opportunities to make a real impact.
• Collaborate with supportive colleagues in a culture that values appreciation and respect.
• Enjoy 30 days of vacation annually to recharge and rejuvenate.
• Hybrid work - 3 days in the office / 2 days from home.
• Access personal development programs and online training platforms, including free LinkedIn Learning courses.
• Unlimited access to company products in the kitchen to prepare your favourite shake.
• Up to 50% discount to purchase company products.

Who we are:
Herbalife is a global nutrition company that has helped people pursue a healthy, active life since 1980. Our nutrition, weight-management and personal care products are available exclusively to and through dedicated independent Members in more than 90 countries.
Our company offers a culture focused on people, their needs, relationships and career to help expand talents and a chance to change lives: https://www.herbalife.com

#LI-Hybrid

#LI-KK1