ROLE AT A GLANCE:
This role will lead key programs towards the organization’s digital transformation initiative, aiming to create a unified, modern digital experience for distributors and customers. The planning, execution, and governance of key digital initiatives for Herbalife India. It requires someone who can bridge technology, product, marketing, and business operations in the Indian market, ensuring it is adapted for local needs, compliant, and operationally ready.The role will drive initiatives such as Pro2col, the Loyalty program operations, digital program development, website/app enhancements, and BAU digital communications. This is a high-ownership, cross-functional role requiring strong program management, digital operations expertise, and the ability to influence stakeholders across India and global teams.
ROLE RESPONSIBILITIES:
- New Digital Program Development
- Digital program ownership: Lead the planning and rollout of new digital initiatives (e.g., new apps, microsites, digital tools, customer experience enhancements)
- Website & app management: Drive enhancements to Herbalife India’s website and digital assets, working closely with product, UX, publishing, and engineering teams
- Digital commerce & digital media alignment: Collaborate with digital, product, marketing, and communications teams to ensure digital assets are socialized and promoted to distributors and customers
- Roadmap planning: Build and manage digital roadmaps, prioritizing features based on business impact and feasibility.
2. Loyalty Program Operations & Communications
- Loyalty program management: Oversee day-to-day operations of the Preferred Customer Loyalty program, including analytics, communication, retention, and customer lifecycle workflows
- Campaign execution: Manage CRM and communication journeys for loyalty members across email, SMS, app, and web.
- Performance tracking: Monitor KPIs, customer engagement, program health, and recommend improvements.
- Compliance alignment: Ensure all loyalty communications meet internal compliance standards.
3. Pro2col India Launch & Platform Management
- Pro2col India adoption: Lead marketing and activation strategies to launch and promote the Pro2col platform for India for adoption among associates and customers
- Cross-functional leadership: Coordinate with global digital teams, India scientific affairs, IT, legal, sales, and strategy teams to ensure feasibility, compliance, and smooth execution
- Platform readiness: Oversee UAT, QA, content readiness, data flows, and integration with Herbalife systems
- Launch Management: Support GTM planning, customer journeys, and operational workflows for launch and scale-up
4. BAU Digital Operations & Communications
- Digital operations governance: Manage BAU digital workflows, content updates, analytics, and reporting.
- Content management & digital marketing management: Lead communication planning and digital marketing execution for digital programs across social media, CRM, website, and other marketing levers to drive awareness, engagement, and adoption
- Stakeholder communication: Serve as the central point of coordination for digital operations across internal teams and global counterparts.
- Analytics & insights: Track performance across digital channels (web, app, CRM, campaigns) and provide actionable insights.
- Process optimization: Identify opportunities in digital processes and implement improvements for efficiency and scalability.
KEY PERFORMANCE INDICATORS
- Project completion and timeliness
- Digital Program’s adoption
- Associate and Customer engagement
- Associate and Customer satisfaction
- Achievement of revenue and volume point targets
WHAT’S SPECIAL ABOUT THE TEAM:
The Marketing team at Herbalife India drives innovation, consumer-centric product strategy, and business growth. The team works closely with regional and global stakeholders to create meaningful wellness solutions for distributors and consumers
QUALIFICATIONS FOR SUCCESS:
Education
- Bachelor’s degree
- Advanced degrees (Masters, MBA)
Experience & Skills
- 12+ years
- Extensive experience in digital platforms is a must.
- At least 3+ years’ experience in Consumer Goods/Food & Beverages/D2C/Digital First Brands
- Knowledge of consumer-packaged goods company operations and best practices
- Demonstrated engagement or interest in the health and fitness community.
- Extensive knowledge of digital media such as social media platforms, SEO, and influencer marketing
- Should have a keen eye for detail, creative mindset, and a problem-solving approach.
RELATED COMPETENCIES
Problem Solving, Decision Making & Analytics:
- Independent problem-solving and decision-making for digital operations
- More complex problems (i.e., cross-functional) could be resolved in consultation with manager
- Proactive and thoughtful in problem resolution, aiming to allocate resources efficiently and minimize resolution time
- Drives innovation through digital solutions for associate and customer challenges
- Willing to take educated risks based on facts and data (data-driven)
- Results-oriented in planning and setting function-specific plan, budget and targets.
- Obsessed with Quality; Herbalife’s image and experience at the centre of every decision made
Team working & Collaboration, Coaching/ Development & Leadership
- Self-led and focused on achieving targets, and with professionalism
- Ability to collaborate cross-functionally with stakeholders.
- Develops self through delivering the KPIs and continuous improvement to exceed KPIs
- Complies with policies and procedures, upholds Herbalife values, maintains confidentiality and acts with integrity, honesty and respect in all activities.
- Establishes and manages multiple cross-functional relationships, coordination, and communication lines with all functional SPOCs.
- Communicates across digital and marketing functions, connecting the dots globally and across functions for digital programs/operations
- Influences business decisions relating to the representation of the Herbalife digital programs.
- Supports DS & CS Success in the translation of DS and CS needs to product marketing initiatives that engage and educate customers and distributors alike.
Communicating, Negotiating & Influencing
- Establishes and manages multiple cross-functional relationships, coordination, and communication lines with all functional SPOCs.
- Communicates across digital and marketing functions, connecting the dots globally and across functions for digital programs/operations
- Influences business decisions relating to the representation of the Herbalife digital programs.
- Supports DS & CS Success in the translation of DS and CS needs to product marketing initiatives that engage and educate customers and distributors alike.
